2FA & Account Access
One-time verification codes, sign-in checks and password reset links. Help customers access their accounts without sending passwords in plain text.
SMS Marketing & Business Tools
A Small Message.
A Big Connection.
Reach customers wherever their day takes them. Bring letters, email and SMS together with a team that helps you make every message count.
Campaigns. Reminders. Security. Conversations.
another brilliant idea.Campaign preview
Your Next Campaign
One Message.
Many Connections.
LettersEmailSMS
250Selected contacts
12Duplicates removed
8Opt-outs excluded
Audience checked / Ready for review
Illustrative dashboard and sample data. No messages are sent.
More Than Marketing
The Right Message.
At The Right Moment.
Keep People Informed
Appointment reminders, delivery updates, payment notifications and urgent service alerts, timed around what matters to your customer.
Give Them A Reason To Act
Relevant offers, new products, event invitations and personalised follow-ups, with a clear next step and an easy way to opt out.
Share What Is Happening
Business announcements, community updates and subscriber news. Short, useful messages for people who want to hear from you.
Better Together
Three Ways To Reach Them.
One Joined-up Campaign.
SMS puts a short message directly on a phone. Email gives you room to explain. Post puts something tangible in someone's hands. Combine their strengths around the same audience and goal.
A Letter Worth Opening.
Make a personal introduction with a well-presented letter or invitation that customers can keep.
Explore direct mail →An Email With The Detail.
Follow with useful information, pictures and links. Give interested customers the detail they need.
A Timely Text.
Send a brief reminder before the event or offer ends. Make the next action easy from their phone.
Example campaign. Timing and channel choices should match customer preferences. Delivery does not guarantee a message has been read.
Built Around Your Business
Useful Tools.
Less Repetitive Work.
Your Database, Working Harder
Use your own contact list. We help you target relevant groups, deduplicate records and check number formats to reduce wasted sends and keep costs under control.
Marketing With Opt-outs
Clear opt-out links and supported STOP replies help customers control what they receive. Suppression lists keep unsubscribed contacts out of future marketing campaigns.
SMS Questionnaires
Ask a question, collect a response and decide what happens next. From quick feedback to a guided series of questions, we can build the flow around you.
Custom Automations
Connect messages to bookings, purchases, enquiries or events in your existing systems. Turn a manual follow-up into a useful, timely action.
Marketing Sequences
Welcome, inform and follow up with messages in sequence. New subscribers can join as your audience grows; anyone who opts out leaves future marketing sends automatically.
Opt In By Text
Invite people to text a keyword to a supported number to join a list or request information. Use clear signup wording and confirmation so people know what to expect.
Good campaigns start with permission. Opt-out tools support compliance; they do not replace the need for an appropriate marketing permission or valid exception. We help you plan consent, preferences and suppression around your campaign.
SMS, Post, Email And More
Write Once. Reach People In Their Preferred Language.
Make your message easier to understand. We can build automatic translation into your SMS campaigns using the language preference already stored against each recipient in your database.
Write your message in English, select your audience and use their saved preferences to prepare the right language for each person. The same approach can support personalised letters, emails and other communications, keeping your message consistent across channels.
German / Deutsch
Ihr Termin ist morgen um 10:00 Uhr.
French / Français
Votre rendez-vous est demain à 10 h.
Polish / Polski
Twoja wizyta jest jutro o 10:00.
Use The Preferences You Already Have
A language field in your database can drive the translation automatically. If a preference is missing, use your chosen default language or ask the recipient to select one. We do not assume someone's language from their name or phone number.
Review Before Sending
Preview the language versions, keep names, dates and links consistent, and translate opt-out wording too. Translations can change SMS length and the number of chargeable message parts, so the sending workflow should show the final cost before confirmation.
Preferred-language sending will be configured with your messaging tools. Available languages depend on the translation service; important or sensitive wording should be reviewed before sending.
Discuss Preferred Language Messaging →Recognisable Messages, Responsible Sending
Send As Your Business Name
Your Name On Their Screen
Use an approved business name as the sender instead of a phone number, so customers can recognise who is contacting them. Available names and length limits depend on your gateway and destination.
Business-name senders usually cannot receive replies. Include a clear opt-out link in marketing messages, or use a supported reply number if you want customers to reply or text STOP.
Verified Before You Send
Messaging should be a trusted, protected tool. Our policy for ABI SMS is to verify your business and your authority to use its name before approving a business-name sender.
Bank and government department sender names will be blocked on our standard business service. Impersonating another organisation, misleading recipients or using SMS for fraud is prohibited.
Protecting People From Abuse
Taking Phishing Seriously
What Is Phishing?
Phishing is when criminals use messages to trick people into giving away personal information, passwords or bank details, transferring money or opening harmful links. Phishing by text message is sometimes called smishing.
A scam might pretend to be a bank, a government department or a delivery company, creating urgency with a fake payment request or an account warning. A familiar sender name alone is not proof that a message is genuine.
Read the NCSC's Phishing Advice →Checks, Action And Accountability
Our planned safeguards include checking message content and links for suspicious terms and known phishing patterns, with review of flagged campaigns. No screening system can identify every scam.
Confirmed scams will be stopped and reported to the police or relevant fraud-reporting authority. We will preserve relevant evidence and cooperate transparently with lawful investigations, sharing sender IP addresses, message details and affected recipient information where necessary and lawful.
Where an obvious scam has reached recipients, we will assess whether a warning is appropriate and send one where we can do so safely and lawfully. Warnings will not ask recipients for passwords, verification codes or payment.
Our Commitment for ABI SMS. Verification, screening and incident handling form part of our SMS service requirements. These controls will be implemented with the sending tools before ABI SMS is enabled. Connecting an external gateway will also require a review of its safeguards.
Your Choice Of Connection
Use Our Service.
Or Bring Your Own Gateway.
Let ABI Handle It
A simple account and credit-based approach, with help from our team to set up your messaging and campaigns.
Discuss ABI SMSKeep Your Existing SMS Provider
Already have an account or a preferred supplier? We can usually connect services with a suitable API and build the workflow you need.
Discuss an integrationOur SMS dashboard and self-service sending tools are being added. Speak to us now about setup, availability and your preferred provider.
Flexible Connections
Already Use One Of These?
Ten examples of SMS providers with APIs we can assess for your project. Connections are configured and tested for your requirements, rather than enabled automatically.
Webex Interact ↗Twilio ↗Vonage ↗Sinch ↗ClickSend ↗Esendex ↗FireText ↗The SMS Works ↗Textmagic ↗Bird ↗
Not listed? Tell us your provider. API access, inbound numbers, sender approval and available features vary by service.
Start With A Free Account
Your Next Campaign
Starts Here.
Open your free ABI account today. Use the available post tools, then talk to us about adding email and SMS to your workflow. Credit and sending options depend on the services enabled for your account.
Let's See What Is Possible
Have A System That
Could Work Better
With SMS?
Whether you want to add messaging to an existing system, recreate a process or improve how it works, talk to the team. We can usually find a practical way to help.
Discuss SMS, email, letters or a combined campaign. Tell us what you want to achieve.
Call 07929 000 321Advanced Appointments
Explore a mix-and-match reminder timeline with SMS, email and post, in one language or two.
Explore Appointment JourneysService Reports
Send a text that connects customers with job videos, findings and itemised work decisions.
Explore Service Reports