Keep Customers In The Picture
A useful reminder brings an appointment back into focus. Include the time, location, preparation and a clear next step, without making people search through old messages.
Advanced Appointments
Help Them
Remember.
Help Them Arrive.
For businesses that rely on customers showing up. Bring SMS, email and post into a personalised appointment journey, built around your customers, your calendar and your way of working.
A tailored service designed and built with our expert team.
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Your Customer's JourneyBooked.
Booked.
Remembered.
Ready.
ConfirmationUseful RemindersA Warm Welcome
SMS Reminder
Your appointment is tomorrow at 10:00.
View Or Change AppointmentA Letter. An Email. A Timely Text.
Busy lives. Different languages. One thoughtful appointment journey.
Make Every Appointment Count
An Empty Slot Is More Than Lost Time.
Give Them A Way To Tell You
Make it easier to confirm, request a change or cancel within your rules. Earlier notice gives your team more opportunity to offer the slot to someone else.
Let Your Team Get On With Business
Replace repetitive chasing with a planned journey. Our team helps you choose the right channels, timings and connections for your organisation.
The Scale Of The Problem
Missed Appointments Have A Real Cost.
Of NHS Outpatient Appointments
Were recorded as patients not attending in England in 2025/26. This is separate from appointments cancelled by patients or hospitals.
Source: NHS England, 2025/26A Published Annual GP Cost Estimate
In January 2019, NHS England estimated that 7.2 million missed GP appointments cost more than £216 million a year. This is a historical estimate, not a current total for all NHS services.
Source: NHS England, January 2019People miss appointments for many reasons, including transport, work and caring commitments. Clear communication can help with remembering and rearranging; it cannot remove every barrier. These figures describe the wider problem, not measured results from an ABI system. In June 2025, the Department of Health and Social Care said it did not hold an overall NHS missed-appointment cost figure. Read The Parliamentary Answer.
Mix And Match SMS, Email And Post
Your Timeline.
Your Choice Of Communication.
An SMS on day one and a letter posted at the same time? An email a week before and a text tomorrow? Choose any combination at each step. Our expert team will help you build it.
Try the example below. Switch steps on or off, adjust a reminder's timing and choose its channels. This is an illustration, not a live sending or booking system. Changes stay on this page and reset when you reload.
Example appointment: Wednesday 18 November 2026 at 10:00, UK time. Dates are fictional demonstration data. The final system will use your appointment time zone.
Your actual journey can contain more or fewer steps. Postal timings mean release for printing and posting, not guaranteed arrival. Allow delivery time; a last-minute reminder is better suited to SMS or email.
Say It In A Way That Connects
“Your Appointment Is Tomorrow.”
“Your Appointment Is In Two Hours.” Simple, timely wording makes the next step clear. We can pair it with the exact date, time and location, so the details are still useful if the message is read later.
Timing is calculated when a digital reminder is sent. Letters and postcards use an explicit appointment date because delivery times vary. If an appointment changes, the reminder plan should change with it.
One Language. Or Both.
The Right Message.
In Their Preferred Language.
Use the customer's saved language preference for SMS, email, letters and postcards. Or show their preferred language first, with the English copy underneath.
Email, Letters And Postcards
Present the preferred-language message prominently, then place the English version below in a subtle, light-coloured panel. Softer styling keeps the hierarchy clear while the text remains readable.
SMS In One Or Two Languages
Send the preferred language alone, or include English too. SMS is plain text, so the English copy follows with a label rather than a shaded panel. Longer messages can mean more chargeable parts.
The Calendar Stays In Their Language
When we build or manage your calendar experience, the message link can carry the language choice through to viewing, changing or requesting a new appointment. For existing calendars, this depends on the provider's capabilities.
Ask customers which language they prefer. Use your agreed default when a preference is missing. We help you plan translation review, especially for preparation instructions or other important information.
Why Language And Clarity Matter
Make It Easier To Understand.
Make It Easier To Act.
Had Another Main Language
About 5.1 million residents aged three and over in England and Wales had a main language other than English (or English or Welsh in Wales), Census 2021.
Could Not Speak English Well Or At All
ONS recorded 880,000 who could not speak English well and 161,000 who could not speak it at all, in England and Wales, Census 2021.
Had Low Literacy Proficiency
Of adults aged 16 to 65 in England scored at Level 1 or below in literacy in the OECD Survey of Adult Skills 2023. Simple sentences and clear instructions matter too.
These are not UK-wide totals. “Main language” is not the same as first language; speaking ability is not a measure of reading ability. Most people with another main language spoke English well or very well. Translation and plain language address different needs.
Source: ONS, Census 2021, England And Wales · Source: OECD, Survey Of Adult Skills 2023, England
Communicating in someone's preferred language can make details easier to follow and choices easier to make. Combine translation with clear wording, accessible presentation and a simple route to ask for help.
Understand The Message Cost
More Words Can Mean More SMS Parts.
SMS is normally charged per message part, not simply per message displayed on a phone. Adding English beneath a translation increases length. Some translated characters, symbols and emoji also change the encoding.
| Text Encoding | One SMS Part | Each Part Of A Longer SMS |
|---|---|---|
| Standard GSM-7 text | Up to 160 | 153 |
| Unicode text | Up to 70 | 67 |
Some characters use more than one encoding unit. The preview provides an estimate; final cost depends on your gateway, destination, message content and any inserted link. Source: Twilio SMS Character Limits.
Our team can help balance clarity and cost: a short preferred-language text linking to fuller bilingual details, or a complete bilingual email or letter when more information is useful.
A Calendar That Works Around You
Easy For Customers.
Controlled By Your Business.
Choose How Changes Work
Allow customers to select an available slot, request approval, or contact your team. Set your notice period, available services, staff calendars and cancellation rules.
Include A Change Fee If Appropriate
If your policy includes a fee, the proposed flow can show the amount and terms before payment and confirmation. Or allow changes without a fee. The choice is yours.
Make The Released Slot Available
Once a change is confirmed, update the calendar and the reminder sequence. Your team can then refill the released slot, with a waiting-list workflow if that suits your business.
Keep Your Existing Calendar
We can assess an integration with any existing calendar that offers a suitable API. Our team checks access to bookings, availability, updates and cancellations, then designs the connection around what the provider supports. Or we can build and manage the calendar experience for you.
Built With Our Expert Team
Start With The Journey.
We Will Help Build The System.
Tell Us How You Work
Your appointment types, calendar, customers, languages and current follow-up process.
Design Your Timeline
Agree the timing, channel mix, wording, preferences, change rules and costs.
Connect, Test And Launch
Build the agreed integrations and customer journey, review the messages and test before switching on live reminders.
This page illustrates the service we can design and build with you. It does not activate reminders, take payments or connect to your calendar.
Let's Make It Happen
Build Your Appointment Journey With Our Expert Team.
Tell us where appointments fall through and how you would like things to work. We will help you put together the right mix of SMS, email, post and calendar tools.
Call 07929 000 321